Reviews From Amazon.com Readers

4 stars - Entertaining and Perceptive, February 11, 2004
Reviewer: Simon Burke from Missouri
Finally! An entertaining and perceptive book about socially responsible companies that clearly shows how some of the best in the business are combining ethics and profitability over the long haul. The chapters on Ben & Jerry's, Patagonia and Celestial Seasonings reveal insight that I have not seen elsewhere - largely because of the insider's perspective that the authors gained from studying these firms so closely for over 10 years. But the chapters on lesser-known enterprises like ShoreBank, Sunrise Medical and America Works may be the real gems, detailing the various ways they are really improving their customers' lives while functioning successfully under the constraints of a for-profit world. (Of course, as a fan of the Kansas City Chiefs, I am obviously partial to the chapter that describes how community minded the team is!) This is truly a great read, and will definitely prove valuable to anyone who would like to imbue their business with the kind of values that are all too rare today.